Brands are made through
the right communication and sustained by 360 degree marketing
campaigns over a period of time. Innovations in Media, like
double-edged swords have on one hand opened new avenues to touch
consumers and on the other hand made the journey more competitive.
Consumers are now more aware and selective as regards to products and
brands. A roadblock or a challenge for creative Ad agencies,
one-upmanship in communication is the most noticeable trend in
today’s advertising scenario.
Brands and advertisers desire to
catch consumer attention everywhere. Advertising
is observant of new ways to create the magical Unique Selling
Proposition or USP to cut through the clutter, that’s an ever
-increasing phenomenon since the surge in consumerism. Ad agencies
are implementing every tool in the bag, from technologies to packages
and offers to surprise the consumer and turn attention to desire and
action.
Advertising and Marketing
is a continuous brand management exercise because it may take more
than five to six times for a consumer to even notice the brand’s
message. Advertisers hire ad
agencies to explore the possibilities of every media-from Print,
Electronic, Outdoor to the Internet. Social media marketing has
emerged as one of the potent media tools with far-reaching results.
Mobile advertising is another exciting medium gaining momentum with
advertisers to seize target consumer interest on the go. Ad agencies
and creative agencies will go on employing every trick in the trade
to cut across the advertising and marketing clutter.
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