Thursday, 11 September 2014

Driving brand communication- print & electronic media

Print and electronic media are still the most powerful and far reaching media vehicles. Part of the overall marketing mix of a Marcom agency, Print and electronic media advertising are instrumental in creating a long-term brand equity through a range of promotional material such as print campaigns and POS material. Electronic media involves television and radio advertising spots that speak to a wider audience across geographies. Even after the onslaught of online media, Print and electronic media advertising is ruling the advertising world and its gloss is unlikely to get diminished with time. Print and electronic media are an old hand in branding.
Design and print
Voicing the growth of a brand overtime, they build the right brand equity through multi-faceted and creative advertising. Brand Management is a meticulous exercise involving a 360 degree effectiveness that comes with Design and Print electronic media advertising. As a builder of sales, the advertising campaign in both media aim for return on investment but also achieve maximum brand image. Word of mouth advertising is the byproduct of sustained print or electronic media campaign because both drive visibility and purchase by end customers. In Design & Print, we’re experts in creating a distinct brand image of any product or service through conceptualization, graphic designing and execution in media. For developing great print designs that generate the desired response it’s important to keep in mind the purpose of the communication. Different types of Print Communication ask for unique treatment in design and copy and the USP and target audience is the core deciding factors of success for any campaign.
From conceptualization stage to the final artwork, we are consistently creative in design and deliver value beyond the brief. 

Flags Communications Pvt. Ltd. A-283, Okhla Industrial Area Phase-I,
New Delhi India -110 020
Tel+ 91.11.4575 7575,
Fax +91.11.4575 7511

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