Alternative forms of advertisements

 

Due to the prevalence of Adblockers, and other ad blocking features provided by browsers and applications, the revenue from advertisement have drastically fallen from 21.5 billion dollars to 42.1 billion dollars.

To adapt with this new landscape, PR agency from around the worlds are coming up with alternative strategies to beat the barriers between effective marketing communications.

Let’s understand few alternative forms of advertisements who are able to beat Adblockers

• 1)      Native advertisements – through the act of mimesis, advertisements are now taking shapes of the publisher’s content, to blend in with the content of the website for creating better CTAs. Such advertisements are effective if it doesn’t violate norms and laws of the government.
• 2)      Interstitial advertisements- advertisements which appear during time intervals such as pause screens, in between game levels or between screen switch will come under interstitial ads.
• 3)      Sponsored content- informative content is able to impact audiences much more than native advertisements because they are not sneaky in nature and empathizes with audience’s instinct.
• 4)      Newsletter advertisement- Branding agency have able to access other company’s newsletter for their promotions. It enables them to access their niche market and also gain validity from a reputed company.
• 5)      In-stream advertisements- advertisement played before a live stream begins, and the promise of never repeating them during the stream gives the customer to be more flexible and creative with advertisement choices.
• 6)      Video overlay advertisements- unskippable advertisements before and after a video in social media sites such as YouTube or Metacritic help video overlay advertisements to reach the customers.
• 7)      Vehicle advertisements- Reputed Creative agency are coming up with banners and posters to be stuck on public transportation and other modes of transport help the advertisements to travel on the road.  
• 8)      Restaurant sponsorship- since most of the people go out to eat at least 2-5 times per week, it is important to push advertisements trough their portals, banners and notice boards.
• 9)      Giveaways- freebies and discounts are one of the best methods to promote the content you wish to distribute for the promotion of their products and services.
• 10)   Social media promotion – social media is one of the best way to skipping any ad blocking technology, and get more exposure to the target audience in more accessible manner.

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