One of the best ways for a brand to
communicate to its customer is through Advertising. With the help of advertising,
customers get the information about various brands available in the market and
the variety of products that are useful to them. Advertising can be performed
with the help of various techniques, using various media types and methods that
are most suited for a brand. Let us take a look on the main objectives and
importance of advertising.
Objectives of Advertising
There are four main objectives of
advertising, which includes,
·
Attention
·
Interest
·
Desire
·
Action
Attention: the very first objective of advertising is to
seek the attention of a customer in order to make people watch and listen to
the communication that a brand wants to communicate. If an advertisement fails
to seek the attention of the target audience it will be of no use.
Interest: If your
advertisement is successful in attaining the first objective the next objective
of an advertisement is to generate interest of the audience. As this will also
help your customer to understand the message you want to communicate.
Desire: The
main purpose of an advertisement is to generate the desire among the customers
to buy the product. Therefore, the message of an advertisement should be so
strong that it not only seeks attention or generate interest of the audience it
should also create a desire in the minds of the customers to buy the product or
service that you are offering.
Action: The success of an advertising And PR campaign is
measured out of the total sale of the product or a service that a brand is
offering; therefore, an advertisement should force the audience to take action
on their desires and buy your service or the product.
For more information: http://www.flagscommunications.com/ad-agency-mumbai.html
