Monday, 16 February 2015

The New Age of Public Relations

Today's age is a digital one, changing the realm of news production. Public perception of an organization is determined 90 per cent by what it does and 10 per cent by what it says. This is more true today than ever before.
Old-school managers still view public relations as a one-way process of communication: the speaker trying to reach an audience. Today’s smart managers understand that PR is about an ongoing, often chaotic, multilateral conversation in which their goals are to gain influence, nurture relationships, and build social capital to the mutual benefit of the business and all its stakeholders. Success demands going beyond words, and being genuinely open to changing what the organization actually does. This is why modern Public relations is less driven by the marketing and sales function, and more by a CEO’s strategic direction that fosters authentic engagement and builds a strong reputation and brand.

The emergence of PR as a branding tool is not so much a revolution as an evolution.Today’s consumers have grown up being bombarded with all kinds of brand messages. In the past, it was good enough to drill home a snappy jingle or catchy tag line over and over again, so that consumers would hum it in their sleep.

Every business and person who works with the public must communicate with the public at some point. But it's not ideal for a party to split its resources between its primary business and explaining that business to the world ,that's where public relations agencies come in. Any PR agency worth its salt will utilize a variety of methods to become an effective face and voice for the client it represents.

The mass economy has been replaced by a “customer economy” which calls for customer-to-customer communications built on trust. PR plays a very powerful role in such a relationship.Ultimately, a brand is a perception.The challenge is to motivate a significant majority of the audience being targeted to perceive a brand in a positive, desired manner. All public relations -- from single and straight-forward publicity to more complex promotions -- play a major role in establishing and shaping those .

Flags Communication has earned the distinguished position of being among the top PR agencies in Bangalore. It is playing a very important role in laying down the foundation for client’s messages. Our in house communications specialists -- social media and  web , help our clients to build relationships with media and work toward securing editorial coverage.

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