Today's
age is a digital one, changing the realm of news production. Public perception
of an organization is determined 90 per cent by what it does and 10 per cent by
what it says. This is more true today than ever before.
Old-school
managers still view public relations as a one-way process of communication: the
speaker trying to reach an audience. Today’s smart managers understand that PR
is about an ongoing, often chaotic, multilateral conversation in which their
goals are to gain influence, nurture relationships, and build social capital to
the mutual benefit of the business and all its stakeholders. Success demands
going beyond words, and being genuinely open to changing what the organization
actually does. This is why modern Public relations is less driven by the
marketing and sales function, and more by a CEO’s strategic direction that
fosters authentic engagement and builds a strong reputation and brand.
The emergence of
PR as a branding tool is not so much a revolution as an evolution.Today’s
consumers have grown up being bombarded with all kinds of brand messages. In
the past, it was good enough to drill home a snappy jingle or catchy tag line
over and over again, so that consumers would hum it in their sleep.
Every
business and person who works with the public must communicate with the public
at some point. But it's not ideal for a party to split its resources between
its primary business and explaining that business to the world ,that's where
public relations agencies come in. Any PR agency
worth its salt will utilize a variety of methods to become an effective face
and voice for the client it represents.
The
mass economy has been replaced by a “customer economy” which calls for
customer-to-customer communications built on trust. PR plays a very powerful
role in such a relationship.Ultimately, a brand is a perception.The challenge
is to motivate a significant majority of the audience being targeted to
perceive a brand in a positive, desired manner. All public relations -- from
single and straight-forward publicity to more complex promotions -- play a
major role in establishing and shaping those .
Flags Communication has earned the distinguished
position of being among the top PR agencies in
Bangalore. It is playing a very important role in laying down the
foundation for client’s messages. Our in house communications specialists --
social media and web , help our clients
to build relationships with media and work toward securing editorial coverage.
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