It is hard to argue that social media has changed the face of digital
marketing, or marketing overall for that matter. The transformation is so great
that the line between traditional and digital marketing has been blurred and a
great many companies are finally accepting the fact that to win in marketing
they MUST have a digital strategy and that strategy should probably include
using social media. The advertising agencies of Delhi and Bangalore have seen their advertising
revenue pie’s rising from 25% to 33% and this number is slated to rise further
Email marketing will become more smarter
With website visitors becoming increasingly wary of
handing over their email addresses, businesses will need to be extremely smart
about what types of email content they provide and how they promote it.
User experience holds the key
Surfacing and structuring a company’s most relevant
insights-as great content –can position a brand a trusted partner. Enabling
meaningful forums and social extensions a community establishes an ecosystem
around a brand
Mobile web browsing
Even as new mobile platforms emerge, traditional mobile
offerings-smart phones, tablets, smaller laptops will continue to increase in
importance. Simply put, the web offerings need to be accessible any time and
from any device. For this the new web development projects should be built with
responsive design in mind.
The 24 hour newsroom
The best way for brands to connect with people is to
behave like them – reacting and responding to the world around them as things
happen. This means they need to be as instinctive, natural and – most importantly
– creative as everyone else. From tone of voice to visual expression,
employees at all levels need to feel both confident and empowered to act on
behalf of the brand no matter the context.
Content marketing
will (finally) become about true value
A successful content strategy should be about producing
first-rate content, not just rehashing or compiling everyone else's insights.
Businesses will finally realize that blah, run-of-the-mill content does very
little in terms of increasing search rankings or attracting followers. In fact,
they will begin to see that producing low-quality content can actually be
damaging in terms of SEO and building trust
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